Sim-based Identity Control

Goal: Develop a system that allows pre-paid SIMs to be re-charged online, without the intervention of any dealer or Cellular operator. The result is a fully secured communications channel – phone calls, SMS and WhatsApp all attached to a temporal, completely private phone number.

My role: System Design, Product Management, Implementation of the eCommerce site, Product Marketing.


  • eCommerce website integrated with a secured cellular operator API
  • Implementation of a complete payment system, including Israeli invoicing solution
  • Design of the launch theme and the supporting digital promotion campaign

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